Built for the feed
Vertical by default, five seconds long and opening on the product, because a social video has to show what it sells before the thumb moves on.
Product video for TikTok and Reels. Your product, moving, in 9:16.
DFIRST Social commerce video is an AI tool that turns one product photo into a short vertical video for TikTok, Reels and Stories. Upload the photo, describe the product moment, and DFIRST animates it into a five-second clip with a clear opening, in 9:16 by default, or 1:1 and 16:9 for other placements.
- Vertical 9:16 unless you change it
- Your photo is the opening frame
- Five seconds, made for the feed
Works with
A product moment made for the feed.
Short, close and human: the kind of clip that stops a thumb.
How to make a product video for social media with DFIRST.
Three steps. The first one starts on this page.
- 01
Add a product photo
Drop the photo into the box above and describe the moment: what moves, where the camera goes, how the clip should open. Vertical 9:16 is already selected.
- 02
DFIRST animates it
Your photo becomes the first frame, and Seedance 2.0 Fast moves it for five seconds with subtle motion, so the product is clear from the very start.
- 03
Post it when you are ready
The clip is saved to your Data Room. Download it, generate again for another take, or add sound and music first. DFIRST never posts anything for you.
Made for brands. Not a blank prompt box.
Your real product, first
The opening frame is your own photo, not a model's idea of it. Motion stays subtle so the product stays readable, but check small print, which a video model can soften as it moves.
Many takes, one product
Generate again for a different take from the same photo, add sound with Add sound to video, and keep the whole set together on the board of a session.
Who uses it.
Online shops and marketplace sellers
Short product clips for TikTok, Reels and Stories, made from the photos already on the shop.
Social media managers
A steady supply of product moments for the feed, each from a single photo.
Creators and brand partners
Clean product shots to open a post or to cut between their own footage.
Performance teams
Vertical variations of one product to test in paid social.
At a glance.
The facts about Social commerce video, as it works in DFIRST today.
- Input
- One product photo (PNG, JPG, WebP or HEIC, up to 20 MB) and a description of the moment
- You get
- A five-second video that opens on your photo, without sound
- Formats
- 9:16 vertical (default), 1:1 square or 16:9 wide
- Model
- Seedance 2.0 Fast, with one automatic retry on Kling 3 Pro if it refuses
- Where it goes
- Your Data Room and the session's board. Nothing is posted for you
Questions people ask.
About Social commerce video and how it fits the rest of DFIRST.
How do I make a product video for TikTok and Reels?
Upload a product photo above, describe the moment in a sentence, keep the 9:16 format and continue in DFIRST. You get a five-second vertical clip that opens on your photo, ready to download and post yourself.
What is a social commerce video?
A short product clip made to sell in the feed: vertical, quick to read, with the product clear from the first frame. This tool makes the five-second moving shot; you add the caption, the sound and the link when you post.
Can I make a square or wide version too?
Yes. Choose 1:1 for feeds or 16:9 for wide placements before you run it. Each run makes one format, so run it again for every format you need from the same photo.
Does it add music or captions?
No. The clip has no sound and no captions. Add a soundtrack with Add music to video or effects with Add sound to video, and write the caption where you post.
Which photo works best?
A sharp, well-lit photo with the product easy to see and nothing important cut off at the edges. It becomes the opening frame, so what is in the photo is what people see first.
Will the product change in the video?
It starts exactly as in your photo. As it moves, the model draws each new frame, so fine print can soften. Asking for subtle motion in the description keeps it closest to the original.
Next steps. Tools that pick up where this one ends.
Start it here. Finish it in DFIRST.
Your social commerce video draft waits on this device until your access starts. DFIRST opens to people on the waitlist first.
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