AI product photos for your brand. Your product. A whole new setting.

DFIRST Product shots is an AI tool that places your real product in a new scene. Upload one product photo, add up to three more if the picture should show several, describe the setting, and you get one new photo in 1:1, 16:9 or 9:16 with your product at the centre of it.

One product photo, one new scene
Up to four products in a picture
Square, wide or vertical

Works with

One packshot. A different place every time.

The product photo on the left went into every picture here, with one sentence about the scene.

A ZESTA Tangerine can on a sky-blue backdrop — “On a beach bar counter at sunset, a bartender slides it to a customer.”

A bartender slides a ZESTA Tangerine can across a beach bar counter at sunset — “On a beach bar counter at sunset, a bartender slides it to a customer.”

ZESTA cans in a beach cooler full of ice, hands reaching in — “A cooler full of ice on the beach, three hands reaching in at once.”

A hand lifts a ZESTA Lime can from a pool edge at golden hour — “Lifted off a pool edge at golden hour, water drops on the can.”

A ZESTA Tangerine can bursting out of a splash with citrus slices — “Bursting out of a splash of sparkling water, citrus flying.”

A ZESTA Tangerine can in snow with tangerines and cinnamon — “On a sunny alpine terrace in fresh snow, with tangerines and a scarf.”

How to make AI product photos with DFIRST.

Three steps. The first one starts on this page.

01
Add your product
Starts on this page
Drop a packshot or a clear phone photo into the box above and describe the scene in a sentence or two: the surface, the light, the mood. Then choose square, wide or vertical.
02
DFIRST builds the scene
DFIRST does the work
Your photo goes to the image model as a reference, together with your words. It draws a new picture around the product, from the table it stands on to the shadow it casts.
03
Keep the shot
Ready for you
Download the photo or press Generate again for another take. Open it on the board of a session to try another model or format. Every shot is saved in your Data Room.

Made for brands. Not a blank prompt box.

It starts from the real product

A packshot to lifestyle photo begins with your own picture, not a description of it. The model sees the product, so its shape, colour and label come from the photo you gave it.

Several products, one picture

Add up to three more photos and they share the scene: a can with its four-pack, sunglasses with their case, a small range on one shelf. Pick them from References instead of uploading again.

Honest about the pixels

Product shots draws a new image around your product, so read labels and small print before a picture goes live. When the product must stay pixel for pixel, cut it out with Remove background and set it on your own backdrop.

Who uses it.

E-commerce teams

Lifestyle shots for product pages and marketplaces, without booking a studio for every new item.

Brand and social teams

Fresh scenes for the same product across a month of posts, in feed and story formats.

Agencies

Scene ideas to show a client before a shoot, or to fill the gaps after one.

Small brands

A product photo background generator for the first catalogue, from photos already on the phone.

At a glance.

The facts about Product shots, as it works in DFIRST today.

Input: One product photo (PNG, JPG, WebP or HEIC, up to 20 MB), up to 3 more products and a scene description
You get: One new photo of your product in the scene you described
Formats: 1:1 square, 16:9 wide or 9:16 vertical
Next takes: Generate again, or change the model and format on the board
Where it goes: Your Data Room, and the board of a session when you open it there

Questions people ask.

About Product shots and how it fits the rest of DFIRST.

How do I make AI product photos for my brand?

Upload a photo of your product in the box above, describe the setting you want and pick a format. DFIRST sends the photo to the image model as a reference and returns one new picture of the product in that scene. Press Generate again whenever you want another take.

Can I turn a packshot into a lifestyle photo?

Yes. A plain packshot on white is the best start, because the model sees the product clearly. Describe the place, the props and the light, such as a terrace at sunset or a marble bathroom shelf, and the product is placed in it.

Will my product look exactly the same?

The tool asks the model to keep your product, and the shape and colours usually come through well. It is still a newly drawn image, so check labels and fine print before you publish. When every pixel must stay, cut the product out with Remove background instead.

Can one picture show several products?

Yes. Add up to three more product photos next to the main one and describe how they sit together, for example side by side on a counter. The model places all of them in the same scene.

Which sizes can I make?

Square 1:1 for feeds and listings, wide 16:9 for web headers and banners, and vertical 9:16 for stories and reels. To try another size of a shot you like, open it on the board of a session and change the format of its card.

All 55 tools

Remove background Keep your subject. Clear everything else.