It reads your brand
Your website, documents and channels: what you say, how you say it and who you say it to.
Brand DNA
Add your website. DFIRST learns your brand, and every session starts from it.
Brand DNA is your brand written down: who it is for, how it sounds and how it looks. DFIRST builds it from your website and files, and the agent uses it in everything it makes.
What it does
It builds the chapters
Identity, audience and personas, voice, look, messaging, where you stand against competitors, your model and channels.
It stays true to its sources
Every fact shows where it came from. Change anything, save a version and see what changed.
An example
- You addYour brand's website address.
- DFIRST reads itIt writes your segments and personas, tone of voice, colours and type, and your position against the brands you compete with.
- You getA brand every session already knows — no briefing the agent from scratch.
Works with
One workspace for your brand, the work and the team.
DFIRST opens to people on the waitlist first. Early access by invitation.