Recompose, don't crop
Cropping a square ad to 9:16 cuts off the product or the space for the headline. Reformatting extends the scene instead, so the frame grows around what matters.
Resize an image for ads, without cropping. The same idea. A better fit.
DFIRST Reformat a creative is an AI tool that resizes an image for ads and social media. Upload your creative, say what must stay in focus and pick 9:16, 1:1 or 16:9. Instead of cropping, it recomposes the picture for the new shape and extends the background naturally, keeping the main subject as it was.
- Extends the background, no cropping
- 9:16 vertical by default
- The main subject stays
The same ad, rebuilt for each format.
Not a crop: the scene is extended and the layout set again, so nothing important falls off the edge.
How to resize an image for ads with DFIRST.
Three steps. The first one starts on this page.
- 01
Upload the creative
Add the image you already have, square or wide, and say what must stay in focus: the product, the face, the hand holding it. Pick the format you need; 9:16 is set.
- 02
DFIRST recomposes it
The picture is rebuilt for the new shape. The background grows where the frame grows, and the main subject keeps its place and identity.
- 03
Place it
Download the new version for Stories, Reels or a display placement, or ask for another take. Your original file is not changed.
Made for brands. Not a blank prompt box.
You name what stays
One line, such as 'keep the can exactly as it is', tells the model where to be careful. Everything else is allowed to stretch.
Text needs a second look
The picture is redrawn for the new format, so words baked into the original can shift or soften. Put the copy back on afterwards, or use 12 ad creatives, which keeps text on its own layers.
Who uses it.
Performance marketers
Feed ads reworked to 9:16 for Stories and Reels without a new shoot.
Social media managers
One post adapted for the feed, for stories and for a wide header.
Agencies
A client's approved key visual adapted to every placement in the media plan.
At a glance.
The facts about Reformat a creative, as it works in DFIRST today.
- Input
- Your creative (PNG, JPG, WebP or HEIC, up to 20 MB) and what should stay in focus
- You get
- One reworked image in the new format
- Formats
- 9:16 vertical (default), 1:1 square or 16:9 wide
- How
- The scene is recomposed and the background extended, not cropped
- Where it goes
- Your Data Room, beside an unchanged original
Questions people ask.
About Reformat a creative and how it fits the rest of DFIRST.
How do I resize an image for ads and social media?
Upload the creative in the box above, write what must stay in focus and choose the format: 9:16 for Stories and Reels, 1:1 for feeds, 16:9 for wide placements. DFIRST recomposes the image for that shape and extends the background where the frame grows.
How do I reformat an ad creative to 9:16?
9:16 is already selected. Upload your square or wide ad, say which subject must stay and continue. The scene is extended and recomposed to fill the tall frame instead of being cut off at the sides.
Will it crop my product?
It is told not to. The tool recomposes the picture and extends the background naturally, keeping the main subject and its identity. Check the result before it runs, because a newly drawn picture can differ in small details.
What happens to the text in my original ad?
Lettering in the original is redrawn with the rest of the picture, so it can move or lose sharpness. The safest route is a clean visual without text: reformat it, then add the copy in your ad tool.
Can I make all three formats at once?
Each run makes one image in one format. Run it again for the next format, or open the image on the board of a session and change the format of its card there. Keep the same line about what stays in focus for each run, so the versions match.
Next steps. Tools that pick up where this one ends.
Start it here. Finish it in DFIRST.
Your reformat a creative draft waits on this device until your access starts. DFIRST opens to people on the waitlist first.
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