Facts shoppers can trust
A wrong detail on a product page can turn into a return. The tool writes only from the facts in your brief and states what is unknown, instead of guessing sizes, materials or benefits.
DFIRST Product descriptions is an AI product description generator for e-commerce. Describe the product and add the keywords you want to be found for, and you get a product title, a concise description, factual bullet points, an SEO title and a meta description. It uses only the facts you supply and never promises rankings.
Examples of the fields the tool returns, with the brief that went in.
Product title: MAREA Tortoiseshell Sunglasses, Amber
Description: Made for the light. MAREA pairs warm amber tortoiseshell frames with a unisex shape, so they work as everyday summer sunglasses for anyone. A case comes in the box.
Bullet points:
SEO title: Amber Tortoiseshell Sunglasses | MAREA
Meta description: Unisex tortoiseshell sunglasses in warm amber, with a case included. Summer sunglasses from MAREA, made for the light.
Product title: ZESTA Grapefruit Sparkling Citrus Water
Description: Sugar-free sparkling water with a grapefruit twist, from Barcelona. Keep a few cold for a sunny afternoon: plenty of fizz, zero sugar, €1.90 a can.
Bullet points:
SEO title: ZESTA Grapefruit | Sugar-Free Sparkling Water
Meta description: ZESTA Grapefruit is sugar-free sparkling water from Barcelona. Zero sugar, €1.90 a can.
Three steps. The first one starts on this page.
Write the facts a shopper needs, such as what it is, who it is for, sizes, materials or flavours, and the keywords you want to be found for. Pick a tone and press Create draft.
DFIRST writes a product title, a concise description, factual bullet points, an SEO title and a meta description, using your keywords where they read naturally.
The draft is saved to your session and Data Room. Copy each field into your shop or marketplace listing, or run it again for a different angle.
A wrong detail on a product page can turn into a return. The tool writes only from the facts in your brief and states what is unknown, instead of guessing sizes, materials or benefits.
Your keywords go into the title, description and meta fields where they read naturally. The tool does not promise ranking improvements, because nobody can promise those honestly.
Only have a photo? Listing from a photo drafts a listing for an online store, Allegro or Amazon from a picture. In a session, the agent can take the facts straight from your Products.
Descriptions for new products, and rewrites of thin ones, one product at a time.
Titles and bullet points that use the words buyers search for.
Product copy for a client's catalogue, in the client's tone and language.
The facts about Product descriptions, as it works in DFIRST today.
About Product descriptions and how it fits the rest of DFIRST.
You write the product facts and the keywords you care about. DFIRST turns them into a product title, a short description, factual bullet points, an SEO title and a meta description, in the tone you pick. You review the draft and paste it into your shop.
Yes. Add your keywords to the brief and they are used naturally in the copy, along with an SEO title and a meta description for the page. It will not promise better rankings: search results depend on far more than one description.
No. It uses only the facts in your brief and states what is unknown rather than filling the gap. It is told not to invent claims, prices, discounts, testimonials or statistics, so the one thing to check is that the facts you give it are right.
This tool writes one product per run, which keeps each description tied to its own facts. For a range, run it once per product, or ask the agent in a session to write several with the same structure and tone.
It writes in the language of your brief. Write the facts in Polish for a Polish shop or in German for a German one, and keep the keywords in that language too, since shoppers search in their own language.
Your product brief waits on this device until your access starts. DFIRST opens to people on the waitlist first.
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