Your range, nothing else
The bundles use only products named in your brief. No accessories you do not stock, no products from someone else's catalogue and no prices you did not give.
DFIRST Product bundles is a product bundle ideas generator that suggests three bundles using only the products you list. For each bundle you get the customer need it answers, the items in it, a positioning and ready copy. Any effect on sales is labelled as a hypothesis, and prices are never invented.
Examples in the shape the tool returns, with the brief that listed the products.
Customer need: one order that suits a whole team. Items: a Tangerine, a Grapefruit and a Lime four-pack. Positioning: something for every desk. Copy: “Three flavours, zero arguments.”
Customer need: a small treat to end the week. Items: a Grapefruit and a Lime four-pack. Positioning: the weekly team ritual. Copy: “Friday, now with bubbles.”
Customer need: drinks on hand for visitors. Items: two Tangerine four-packs. Positioning: easy hosting. Copy: “Something cold for every guest.”
Impact (hypothesis): mixed packs may raise the size of team orders. Test before you scale.
Customer need: parents who want the sun essentials in one stop.
Items: SOL CLUB SPF 50 sunscreen and MAREA amber tortoiseshell sunglasses.
Positioning: the two things to grab on the way to the sand.
Copy: “Stay out longer, made for the light.”
Impact (hypothesis): pairing the two may lift the average basket. Test it at the till.
Three steps. The first one starts on this page.
Write the products you sell and who you want to reach, plus prices or sales data if you have them. Pick a tone and press Create draft.
DFIRST suggests three bundles built only from your products. Each comes with the customer need, the items, how to position it and copy you can use on a product page or in an email.
The ideas are saved to your session and Data Room. Commercial impact is marked as a hypothesis, so treat each bundle as something to test, then write it up with Product descriptions.
The bundles use only products named in your brief. No accessories you do not stock, no products from someone else's catalogue and no prices you did not give.
Anything said about sales or basket size is labelled as a hypothesis, not a forecast. You get ideas worth testing, not numbers to repeat in a meeting.
Each bundle comes with a positioning and copy, so the idea is ready for a product page, an email or a banner. In a session, the agent can work from your range in Products.
Gift sets, starter kits and seasonal bundles from the current range.
Bundles that give a listing something new, built from stock they already hold.
Bundle ideas for a client workshop, each with copy that shows how it could sell.
The facts about Product bundles, as it works in DFIRST today.
About Product bundles and how it fits the rest of DFIRST.
You list the products you sell and the audience you want to reach. DFIRST suggests three bundles built only from those products and explains, for each one, the customer need, the items, the positioning and the copy. Commercial impact is marked as a hypothesis.
No. It does not invent prices or sales evidence. If you add your prices to the brief, the bundles can use them, but the price of a bundle stays your decision. Any estimate of impact is labelled as a hypothesis to test.
No. Bundles are built only from the products in your brief, so every item is something you can actually pack and ship. If you want an accessory in a bundle, add it to your list first and run the tool again.
Pick the bundle that fits your season and audience, and test it before you scale it. Write the product page with Product descriptions, make a visual with the banner tool, or announce it with Email copy.
It suits anyone who sells more than one thing: a café pairing drinks, a shop building gift sets, a brand planning a starter kit. Describe what you offer and who it is for, and the ideas stay inside your list.
Your product list waits on this device until your access starts. DFIRST opens to people on the waitlist first.
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