It looks at the product first
The plan is written by a model that sees your product photos, not just your words. That keeps the product in the panels close to the real one instead of an invented lookalike.
Ad creative variations, four at once. Four directions, ready to compare.
DFIRST Creative variations is an AI tool that shows one product in four visual directions at once. Upload your product photo, add up to three more, describe the campaign, and you get one contact-sheet image with four panels, each placing the same products in a different set, background, light and mood.
- Four directions in one image
- Planned from your actual photos
- No text in the picture
Four directions on one sheet.
The tool looks at your product, writes four different directions and draws them side by side, so the team can pick one before going further.
How to explore creative directions with DFIRST.
Three steps. The first one starts on this page.
- 01
Describe the campaign
Upload the product, and the rest of the range if needed. Name the four directions you want to compare, or describe the campaign and let DFIRST choose them.
- 02
DFIRST plans, then draws
A language model first looks at your photos and writes one prompt for a four-panel contact sheet. Then the image model draws it: the same products in four different sets, backgrounds, lights and moods.
- 03
Pick a direction
Download the sheet, share it with your team or client, and take the winning direction further as a full product shot, a banner or a set of ad creatives.
Made for brands. Not a blank prompt box.
Compare on one page
A contact sheet puts four creative directions side by side, which is how teams choose: one look, one conversation, one decision.
From sketch to campaign
Once a direction wins, make it properly with Product shots, or turn it into a full set of ad creatives with copy.
Who uses it.
Performance marketers
Concept testing visuals to decide which direction deserves a full production.
Agencies
Four creative directions for a pitch or a first client review.
Brand teams
A quick check of which world suits a new product before a shoot.
At a glance.
The facts about Creative variations, as it works in DFIRST today.
- Input
- Your product photo, up to 3 more products and a campaign description
- You get
- One contact-sheet image with four panels
- How
- A model studies your photos and writes the prompt, then the image is made
- Formats
- 1:1, 16:9 or 9:16
- Text in the image
- None
- Where it goes
- Your Data Room and the board of a session
Questions people ask.
About Creative variations and how it fits the rest of DFIRST.
What are ad creative variations?
Different versions of one ad idea, shown side by side so a team can choose. In DFIRST, Creative variations makes four visual directions for the same product in one contact-sheet image, so you can compare sets, light and mood before the final ads are made.
Why one image instead of four?
A contact sheet keeps the four directions consistent and easy to compare at a glance. When one wins, make it at full size with Product shots or Create image. One file is also easy to share: drop it in a chat or a deck and everyone sees all four directions.
Will the product look the same in every panel?
That is the aim. The prompt is written by a model that has seen your photos, and it starts by asking to keep the exact products unchanged in shape, colour, label and proportions. Small details can still shift, so treat the sheet as a concept.
Can I choose the four directions myself?
Yes. Name them in your description, for example 'studio geometry, urban concrete, natural stone and colour-blocked editorial'. If you only describe the campaign, the four directions are chosen to fit it. Each one gets its own set, background, light and mood.
Can I run the panels as ads?
They are made for choosing, not for running: each panel is a quarter of one image. Use the winning direction as the brief for full-size visuals or for 12 ad creatives, which makes finished ads with copy.
Next steps. Tools that pick up where this one ends.
Start it here. Finish it in DFIRST.
Your creative variations draft waits on this device until your access starts. DFIRST opens to people on the waitlist first.
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