Gaps become questions
A brief that guesses the budget or the launch date causes trouble later. This one never invents a budget, deadline or target you did not give; it lists them as open questions for the team to settle.
A creative brief generator for your next campaign. Give the whole team a clear starting point.
DFIRST Campaign brief is an AI creative brief generator. Describe the goal, the audience and what you already know, and it writes an actionable brief: objective, audience, central idea, messaging, deliverables by channel, a proposed four-week plan, measurement suggestions and open questions, without inventing a budget, deadline or target.
- Eight sections, ready to share
- A proposed four-week plan
- No invented budget, deadline or target
What you get. Eight sections from a few lines.
A launch brief from a four-line note, shortened here. What the note did not say comes back as an open question.
Example output
Campaign brief: KINETRA road shoe launch
Objective: introduce the road shoe to first-time half-marathon runners in Poland.
Audience: runners preparing for their first half marathon, many training with a club.
Central idea: every mile of the plan counts. Built for every mile.
Messaging: a shoe for the whole training plan, from the first easy run to race day.
Deliverables: Instagram posts and Reels, two newsletters, a poster for running clubs.
Four weeks: tease, launch, club runs, recap.
Measure: newsletter clicks, saves and club sign-ups.
Open questions: budget, launch date, sizes and price.
How to write a creative brief with DFIRST.
Three steps. The first one starts on this page.
- 01
Write the goal and context
Say what the campaign should achieve, who it is for, the channels you plan to use and anything already decided. Leave out what you do not know yet: the brief will ask.
- 02
DFIRST builds the brief
Your notes become objective, audience, central idea, messaging, deliverables by channel, a proposed four-week plan and measurement suggestions. Gaps are listed as open questions instead of being filled with guesses.
- 03
Share it and start
Download the brief or generate again. It is saved in your Data Room and can go on a session's board, where the agent can start on the deliverables it lists.
Made for brands. Not a blank prompt box.
The same shape every time
Every brief comes back with the same eight sections, so briefs from different people and different clients read alike and are easy to compare.
From brief to work in one place
Open the brief in a session and ask the agent for the ads, emails or visuals it lists, with your products and Brand DNA close at hand.
Who uses it.
Marketing managers
A clear brief for designers, writers and media buyers before any work starts.
Agencies
A first campaign brief straight after a client call, with the open questions ready for the next meeting.
Freelancers
A professional campaign brief template, filled in from a few lines of notes.
Founders
A plan for a launch they have never run before, in plain language.
At a glance.
The facts about Campaign brief, as it works in DFIRST today.
- Input
- Your goal and context in your own words, up to 10,000 characters
- You get
- Objective, audience, central idea, messaging, deliverables by channel, a four-week plan, measurement suggestions and open questions
- Tone
- Natural, confident or playful
- Rules
- No invented budget, deadline, target, claims or statistics
- Model
- Gemini 3.8 Flash
- Where it goes
- Your Data Room, and the board of any session
Questions people ask.
About Campaign brief and how it fits the rest of DFIRST.
What does a creative brief generator do?
It turns rough notes about a campaign into a structured brief a team can work from. In DFIRST you describe the goal and the context, and you get eight sections in one document, from the objective to the questions that are still open.
Is there a campaign brief template I can follow?
The tool follows one for you: objective, audience, central idea, messaging, deliverables by channel, a proposed four-week plan, measurement suggestions and open questions. You do not fill in the template yourself; you write notes and the brief comes back in that shape.
Will it make up a budget or KPIs?
No. It never invents a budget, deadline or target you did not supply. Measurement comes as suggestions of what to track, and anything missing is listed as an open question, so nobody plans around a number that was never agreed.
Can the plan cover more than four weeks?
The tool proposes a four-week plan. For a longer campaign, use it as the first month, then take the brief into a session and ask the agent to extend it to the full period, keeping the same idea and messaging.
Can I share the brief with my team or a client?
Yes. Download it and send it, or keep it in your Data Room for the next session. On a session's board, the brief can sit next to the work it asks for, so everyone sees where each piece came from.
Next steps. Tools that pick up where this one ends.
Start it here. Finish it in DFIRST.
Your campaign brief draft waits on this device until your access starts. DFIRST opens to people on the waitlist first.
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