Choices you can see
A rewrite nobody can explain is hard to approve. Each one here ends with the reasons for its choices, which helps when you teach the voice to a new writer or defend a line to a client.
The brand voice generator that keeps your facts. Make every sentence sound like you.
DFIRST Brand voice rewrite is an AI brand voice generator. Paste the copy with your voice guidelines, and it rewrites the text so it sounds like your brand. It keeps your facts, removes claims that nothing supports and ends with a short note on the voice choices it made.
- Your facts stay, the hype goes
- A short note on its voice choices
- Natural, confident or playful tone
What you get. Same facts. Your voice.
The rewrite comes first, then the reasons behind it.
Example output
Rewrite
The new KINETRA road shoe arrives in March. It is made for the runs you actually do: the easy Tuesday, the long Sunday, the one you nearly skipped. Built for every mile.
Voice choices
- Removed “ultimate” and “change your life”: nothing in the facts supports them.
- No exclamation marks. Short sentences carry the energy instead.
- Ended on the brand line, the way a coach ends on the plan.
Example output
Rewrite
Bright. Sparkling. Zero sugar. ZESTA is citrus water from Barcelona, in Tangerine, Grapefruit and Lime. Pick your can. Squeeze the day.
Voice choices
- Dropped “best-tasting in Spain”: a ranking with no source behind it.
- Swapped “premium beverage” and “consumers” for words people say out loud.
- Kept all three flavours, Barcelona and zero sugar exactly as supplied.
- Ended on the brand line, short and sunny like the rest.
How to rewrite text in your brand voice with DFIRST.
Three steps. The first one starts on this page.
- 01
Paste the text and your rules
Put the copy to rewrite in the box with a few lines on how your brand speaks: words you use, words you avoid, how long your sentences run. Add the facts that must stay, then pick a tone.
- 02
DFIRST rewrites it
The text comes back in your voice. Facts are kept as you wrote them, and claims that nothing supports, like “the best in the world”, are taken out instead of being reworded.
- 03
Read why, then use it
Under the copy, a short note explains the voice choices, so you can agree or push back. Download the text or generate again; it is saved in your Data Room and can go on a session's board.
Made for brands. Not a blank prompt box.
Sharper, never bigger
The tool removes unsupported claims and keeps your facts, so a stronger voice never turns into a promise your product cannot keep.
Your Brand DNA in sessions
This tool follows the guidelines you paste. In a session, the agent writes with your Brand DNA, the voice, audience and messaging DFIRST keeps for your brand, without you pasting them each time.
Who uses it.
Brand and content teams
One voice across the website, emails and posts, even when many people write them.
Agencies
Client drafts brought into the client's voice before review, with notes that explain each change.
Founders and small teams
Copy written in a hurry, rewritten in the brand voice you want to be known for.
Retail and marketplace teams
Supplier descriptions rewritten so every product page speaks the same way.
At a glance.
The facts about Brand voice rewrite, as it works in DFIRST today.
- Input
- The text, your voice guidelines and the facts that must stay, in one box of up to 10,000 characters
- Tone
- Natural, confident or playful, on top of your guidelines
- You get
- The rewritten copy, then a short explanation of the voice choices
- What changes
- Wording and rhythm. Facts stay; unsupported claims are removed
- Language
- The language of your text
- Where it goes
- Your Data Room, ready for a session or another tool
Questions people ask.
About Brand voice rewrite and how it fits the rest of DFIRST.
What is a brand voice generator?
A tool that rewrites text so it sounds like a particular brand. In DFIRST you paste the copy with your voice guidelines and get the rewrite plus a short note on why it reads the way it does. It works best when you describe your voice clearly, because that is the voice it follows.
How do I rewrite text in my brand voice?
Paste the text, add a few lines on how your brand speaks and the facts that must not change, then choose a tone. DFIRST returns the rewritten copy with an explanation you can check against your own guidelines before you use it.
Will it change my facts?
No. The tool keeps the facts you supply and removes claims that nothing in your brief supports, such as rankings or made-up numbers. It never adds prices, discounts or testimonials. If a fact matters, write it next to the text so it is kept.
Does it use my Brand DNA?
Not this tool: it follows the guidelines you paste. When you work in a session, the agent writes with your Brand DNA, so you can ask it to rewrite a text in your voice without describing the voice again.
Which languages does it work in?
It writes in the language of your text, so a Polish draft comes back in Polish and a German one in German. Your guidelines can be in any of them. To adapt copy for another market, ask the agent in a session.
Can it copy the voice of writing I already like?
Yes. Paste a short sample with your guidelines and say it is the voice to follow. Label the sample and the text to rewrite clearly, so the tool knows which part to learn from and which part to change. Everything has to fit in 10,000 characters.
Next steps. Tools that pick up where this one ends.
Start it here. Finish it in DFIRST.
Your text and voice rules wait on this device until your access starts. DFIRST opens to people on the waitlist first.
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