Adapted, not just translated
A pun that works in English rarely survives a word-for-word translation. The tool keeps the idea, finds a natural way to say it in the target market, then tells you what it changed.
Translate and localise ad copy for each market. The same idea, in a local voice.
DFIRST Localize ad copy is an AI tool to translate and localise ad copy for a new market. Paste your ad and its audience, pick Poland, Germany, France, Spain or the United Kingdom, and you get a natural local headline, short body and call to action, plus two notes on the idiom or cultural changes.
- Five markets, from Poland to the UK
- Local headline, body and call to action
- Two notes on what changed
What you get. The ad, then the notes.
Examples of an adapted ad and the two notes that come with it.
Example output
Wyciśnij z dnia wszystko.
Mandarynka, grejpfrut czy limonka? Na każdy nastrój jest puszka. Gazowana woda cytrusowa z Barcelony, zero cukru.
CTA: Znajdź swój smak
Notes
- “Squeeze the day” plays on “seize the day”. A literal Polish version loses the pun, so the headline uses the phrase “wycisnąć z dnia wszystko”, which keeps the idea of squeezing.
- The copy speaks to the reader as “ty”, the informal form, which suits a student audience.
Example output
Fürs Licht gemacht.
Bernsteinfarbenes Schildpatt für deinen Weg durch die Stadt, vom ersten Kaffee bis zum Feierabend. Sonnenbrillen von MAREA.
CTA: Finde dein Paar
Notes
- “Fürs Licht gemacht” keeps the English line and its rhythm, and sounds more natural than the literal “Gemacht für das Licht”.
- The informal “du” suits a fashion ad for city commuters; switch to “Sie” for a more formal brand.
How to localise ad copy with DFIRST.
Three steps. The first one starts on this page.
- 01
Paste the ad and audience
Add the headline, body and call to action you already have, who the ad is for and any facts or offer terms. Then pick the target market and a tone.
- 02
DFIRST adapts it
It rewrites the idea for that market: a local headline, a short body and a call to action in the target language, with product facts, numbers and offer terms kept as they were.
- 03
Read the notes
Two short notes explain the idiom or cultural changes, and may be written in your original language, so a reviewer knows what moved and why. Everything is saved to your session and Data Room.
Made for brands. Not a blank prompt box.
Facts and offers stay fixed
Product facts, numbers and offer terms are kept as you wrote them, and no new promotions are added. A 200 ml bottle stays 200 ml and a four-pack stays a four-pack.
One ad, every market
Run it once per market and keep every version in your Data Room, so a launch across Europe starts from one approved ad instead of five separate briefs.
Who uses it.
Brands launching abroad
One approved ad, adapted for each new market before the campaign goes live.
Agencies with European clients
Local versions of a campaign line, with notes the client's local team can check.
Performance teams
Market versions of their best ads, with the same offer and facts in every language.
At a glance.
The facts about Localize ad copy, as it works in DFIRST today.
- Input
- Your ad and its audience, up to 10,000 characters
- Markets
- Polish for Poland, German for Germany, French for France, Spanish for Spain, English for the United Kingdom
- Tone
- Natural, Confident or Playful
- You get
- A local headline, short body and call to action, plus two notes on the changes
- What stays
- Product facts, numbers and offer terms
- Model
- Gemini 3.8 Flash
- Where it goes
- Your session and Data Room
Questions people ask.
About Localize ad copy and how it fits the rest of DFIRST.
How do I translate and localise ad copy?
Paste the ad and say who it is for, then pick the target market and a tone. DFIRST returns a version written for that market, with a local headline, body and call to action, plus two notes on the idiom or cultural changes it made.
Is it a word-for-word translation?
No. The tool adapts the ad so it sounds natural to people in the target market, which can mean a different headline or turn of phrase. Product facts, numbers and offer terms are kept exactly, and the notes tell you what changed.
Which EU markets does the ad copy localisation cover?
Poland, Germany, France and Spain, in Polish, German, French and Spanish, plus the United Kingdom in British English. Run the tool once for each market you need, and every version is saved to your Data Room.
Will it add a local promotion or change my offer?
No. It is told not to invent promotions and to keep offer terms as you supplied them. It is also told to avoid stereotypes about the market. If an offer needs to change for one country, change it in the brief first.
Should a native speaker still check it?
Yes, for anything that goes live. The adaptation is written to sound natural and the notes explain each change, which gives a local reviewer a head start, but a person who knows the market should approve the final ad.
Next steps. Tools that pick up where this one ends.
Start it here. Finish it in DFIRST.
Your ad waits on this device until your access starts. DFIRST opens to people on the waitlist first.
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