Book a demo Join the waitlist

ModulesTrends

See what your audience is into. Then make your own version.

Start a lens from your website or one sentence. DFIRST follows the posts, topics, sounds, formats and creators around it on Instagram, TikTok and YouTube, and shows what is gaining ground. One click turns a post into a brief in your brand’s voice.

Join the waitlist Book a demo

One sentence becomes a lens on Barcelona summer days. A dawn run club post becomes ZESTA’s next picture.

A lens on your market

Hashtags, search phrases and accounts around your category, drafted for you from a sentence or a website.

What’s rising, measured

Speed per hour and how far a post beats the usual, so a trend is more than a feeling.

Make your own version

Start a session from any post, topic, format or sound, with a brief that keeps your voice.

Start a lens in one sentence. Adjust it like a search.

Describe your market or paste your website, and DFIRST drafts a lens in about ten seconds: hashtags, search phrases and accounts to follow on each channel, plus the language and country. Check it, add or remove anything, and run it.

  • Instagram, TikTok and YouTube, with LinkedIn coming later.

  • First results within minutes, then it keeps collecting by itself.

  • Several lenses for different markets, audiences or seasons.

Barcelona summer daysSpanish, Catalan and English · Spain
Hashtags#openaircinema#runclubbcn#soberbar#fleamarket+ Add
Search phrasesafter-work swimrooftop sunsetbeach bar evening
Accounts to follow, per channel
First results in a few minutesRun lens

Five ways to read a trend.

Look at the same lens as posts, rising topics, sounds people reuse, formats that work, or the creators behind them. Each one shows how fast it is moving compared with its own usual.

3.2× median537/hDawn run clubs
2.6× median412/hOpen-air cinema
2.1× median298/hSober-curious bars
1.7× median176/hSunday flea markets
1.6× median151/hFlash-photo parties
1.5× median133/hLate-night diners

What changed since yesterday. In one short list.

New trends, rising topics, new sounds, creators picking up and formats that stop working show up as a short list every day. Switch the window from today to a full year once enough history has been collected.

  • Seven windows, from today to a year.

  • A notice in the app at most once a day per lens.

  • Rising topics become reliable after a week of history.

Today3 daysWeekMonthQuarterHalf yearYear
What changed since yesterday
New trendDawn run clubs14 posts, 3.2× the usual speed
Topic rising#openaircinema58 posts a day, up from 21
New sound“Late summer, slow”Used in 37 reels this week
FadingMatcha everythingHalf the posts of last month
Format shiftShort reels with a face firstNow 2.4× the rest

Make similar. In your voice, not a copy.

Press Make similar on a post, a topic, a format or a sound. A new session opens with the original on the board next to an image card and a brief that starts from your brand. Or ask Firsty to watch a post and explain why it works.

  • From any post, topic, format or sound, in one click.

  • Watch: the hook, the message and the format, explained.

  • Track a creator and follow them next to your competitors.

New sessionfrom a trending post
Source
Image
An open-air cinema night with ZESTA cans on the blankets, in hard flash. Our voice, not a copy.
Generate
Watch a post: hook, message and format, explainedTrack a creator alongside your competitors

A lens, as it looks in DFIRST.

Trends in DFIRST, recorded as it runs: a lens is drafted from one sentence, then the posts gaining ground fill the page.

For the bigger questions.

Creator Finder

Search Instagram creators in any niche by size and engagement, and keep a shortlist.

Reports

Plan and run a report on a lens: an industry trend report, your brand against the industry, a creator shortlist, a hashtag audit or a seasonal calendar.

Industry trend reportMy brand vs industryCreator shortlistHashtag auditSeasonality calendar

Good to know.

What people ask before they start a lens.

Which channels does it follow?

Instagram, TikTok and YouTube. LinkedIn is planned and shows as coming soon.

How fresh is it?

Hashtags are collected several times a day and posts are measured again as they grow. A new lens shows its first results within a few minutes.

When do rising topics become reliable?

Topics are compared with their own history, so they need about a week of collecting. Posts and creators show useful results from the first day.

Will Make similar copy someone else’s post?

No. It starts a session with the post as a reference and a brief that begins from your brand: “Our voice, not a copy.” You decide what gets made.

Will I get alerts?

In the app, at most once a day per lens, when something meaningful changes. The person who saved the lens hears when it’s ready.

Works with the rest of the workspace.

Every module feeds the others, so what one learns, the next one uses.

Competitors The brands, not only the market. Sessions Where a trend becomes your work. References Your people and places for the new idea.

Describe your market in a sentence. See what it’s into.

Start a lens and come back tomorrow to see what changed. DFIRST opens to people on the waitlist first.

Join the waitlist Book a demo