Add a brand by name or website
DFIRST finds their site and their channels for you, and suggests rivals you may have missed.
ModulesCompetitors
See what your competitors launch, post and run. Without checking every channel.
Add the brands you compete with. DFIRST watches their websites, social channels, press, team and ads, tells you what changed and shows the posts that work for them. Then you answer, in your own voice.
ZESTA’s four rivals: one added by name, a week of their moves, and a reel worth answering.
See what moved
Launches, campaigns, pricing, new hires and new ads, gathered in one feed across your market.
Answer it in a session
Send their posts and ads to a new session and make your response next to them.
Everything they put out, in one place.
Each competitor gets one page: their channels with followers and a seven-day trend, the ads they’re running, the people on their team and a dated list of their moves. Check now whenever you want the latest.
Website moves: changes to their homepage message and pricing.
Social: Instagram, TikTok, YouTube, X, LinkedIn and Facebook, with their latest posts.
Press and news: funding, launches, campaigns, partnerships, new executives.
Ads: what they run in the Meta and Google ad libraries.
KOMBUKOMBUKombucha in cans · 6 channels · tracked since JuneCheck now
412K+2.1% in 7 days
688K+4.8% in 7 days
96K+0.4% in 7 days
18K+1.2% in 7 days
142K−0.3% in 7 days
44K+0.1% in 7 days
Ads they’re running23Meta + Google libraries
Team tracked10top people on LinkedIn
Moves in 7 days3launch, campaign, hire
What moved, while you were busy.
One feed across all the brands you track: what launched, what changed on their site, who joined and which ads are new. News is checked twice a day, social every few days, websites and teams every week. Notable changes also appear as a notice in the app.
Filter by source: website, social, news, team or ads.
Tiles, a list or a compare table with followers, active ads and moves in the last seven days.
Turn down the noise per brand when one of them is too chatty.
AllWebsiteSocialNewsTeamAds
KOMBUNew campaignSummer push with a beach run clubKOMBU · Press · 2 days ago
VOLTNew launchMango Rush, a new flavourVOLT · Website · 3 days ago
HOPLAAd running 41 days“Hop water for long evenings”HOPLA · Meta Ad Library
VOLTPricing changeFour-pack up from €6.49 to €6.99VOLT · Website · this week
SIPPNew hireA new Head of BrandSIPP · Team on LinkedIn
HOPLARaised moneyA seed round for a second flavourHOPLA · Press · last week
See what works for them. Not only what they post.
A post that beats a brand’s own usual results gets a badge, so you see what actually landed with their audience. Their ads are sorted by how long they have been running, a good sign of the ones that pay off.
“2.8× their usual” on posts that clearly beat their own average.
Ads that keep running, longest first, from Meta and Google.
Open any ad or post to see it in full.
Ads they’re runningMetaGoogleLongest running
Active · 41 days
Active · 27 days
Active · 12 days
4.1× their usualKOMBUReelAnswer in your own voice. Not a copy.
Add any post or ad to a stack with the + and open a new session with all of them on the board. Or ask Firsty to study a post: it breaks it down into the hook, the message and the format, and suggests one idea you could make your own.
Collect up to ten items and start a session from them.
A breakdown of any top post: hook, message, format and one idea for you.
Your Brand DNA keeps the answer in your voice.
What makes this reel work
KOMBU · Reel4.1× their usual views- Hook
- A runner cracks the bottle open at the finish line in the first second.
- Message
- “Earned it.” Recovery, not energy.
- Format
- 9:16, 12 seconds, one take, natural sound.
- An idea for ZESTA
- The final whistle on the court: the can cracks open as the game ends. Fun, not earned.
Your market, as it looks in DFIRST.
Competitors in DFIRST, recorded as it runs: add a brand, see its channels and the content that’s working for it.
Find the ones you missed. And their Brand DNA.
Type any brand and DFIRST suggests its competitors. Tick the ones you want and add them in one go. For the ones that matter most, generate their Brand DNA from their website and see how they talk and where they stand.
Suggestions for any brand, not only your own.
A rival’s Brand DNA, built from their website.
Spectrum in your Brand DNA shows where you stand against them.
Find competitors of… ZESTA
PALMPALM SODASparkling tea, Valencia
YERBALYERBALYerba mate, Madrid
STILLSTILL OATOat drinks, Lisbon
CLOUDCLOUD CANFunctional soda, Milan
Brands you already track are left out.Add 3
Good to know.
What people ask before they add their competitors.
How often is it updated?
News about a brand is checked about twice a day, social channels every few days, ads about twice a week, and websites and teams once a week. You can also press Check now on any brand.
Which ad networks does it cover?
The Meta Ad Library, which covers Facebook and Instagram, and the Google Ads Transparency Center. LinkedIn and TikTok ads aren’t included, and ad libraries don’t show spend.
Where does the information come from?
Public sources only: their website, their public social profiles, public ad libraries, news and public LinkedIn pages.
What does “× their usual” mean?
It compares a post with that brand’s own typical results. A post gets the badge when it does at least one and a half times better than their usual, once a few posts have been measured.
Will it e-mail me a weekly report?
Not today. Changes collect in the market feed, and notable ones appear as a notice in the app. You choose how much you hear from each brand.
Works with the rest of the workspace.
Every module feeds the others, so what one learns, the next one uses.
Name your three closest rivals. See their week.
Add them by name, and the next time they launch, change a price or start a new ad, you’ll know. DFIRST opens to people on the waitlist first.