Storyboard to video
Add sound to video
Image
Banner Creator
Image editor
It knows your brand before you type
Every session starts with your Brand DNA, products, references and files, so you never brief the brand twice.
ModulesSessions
Tell the agent what you need. It plans and makes the work with you, on one board.
A session is where the work happens. Describe the goal, bring a file or a reference, and Firsty, your agent, asks what it needs, lays the plan out as cards and makes every piece. You choose, change and approve.
ZESTA’s summer launch from one request: a question, a board of four pieces, a teammate’s mark.
It asks before it guesses
When the brief is open, you get a few short questions with options to click. Then it gets to work.
The work lands on one board
Images, films, sound and documents arrive as cards you can change, connect and run again.
Start with whatever you have. A sentence, a file or a picture.
Write the goal the way you’d tell a colleague. Drop in the brief, paste a screenshot or just talk. Firsty works out what kind of job it is.
Type, paste or dictate. Dictation writes as you speak.
Drop files in. Briefs, photos, screenshots and spreadsheets join the conversation.
Type @ for your references. A person, product, place or look brings its pictures along.
Type / for a saved prompt. Reuse one that worked, with its model and settings.
Use the + menu. Pull in anything from your Data Room, Brand DNA or products.
Corner shopPlaceIt asks when it matters. And waits for your OK when it costs.
Open briefs get one short round of questions first: two or three clear options to click, and room for your own comment. Anything expensive, like a long film render, shows its estimate and waits for you to allow it.
Up to three questions, then it works without more back and forth.
Two or three real directions to choose from when the brief leaves room.
Nothing costly runs until you press Allow.
Step away if you like. You get a notification when it needs your answer.
The plan is the board. Not a wall of text.
For bigger jobs Firsty lays the work out as connected cards: the brief feeds the key visual, the key visual feeds every format, the copy sits next to it. Open any card, change it, and run that part again without starting over.
See how the pieces connect, and where each one came from.
Run one card or a selection, up to four at a time, without a new conversation.
One undo takes back a whole multi-step build.
The real thing, not a mock-up.
A session in DFIRST, recorded as it runs. The first film briefs a campaign in one sentence. The second compares the results, asks for a change and stacks the versions.
Watch the work happen. No mystery spinner.
A live line tells you what Firsty is doing right now and for how long. The steps read like a colleague’s notes, every card shows its own timer, and a green cursor points at the piece in progress. Bigger jobs split across several helpers working at once.
Plain-language steps: reading your files, searching the web, working on an image.
Several helpers at once, each with its own lane.
Interrupt at any time with Esc, or type to change direction.
Everything you make, on one board.
Images, films, sound, documents and pages sit side by side as cards. Each card has its own model and settings, so you can change one piece without touching the rest.
Images
Campaign photos, product shots and ads on the leading image models. Pick the model per card, or let Firsty choose.
Video
Turn a still into a film or describe a scene. It plays right on the card.
Storyboard to video
Write one idea. Approve the storyboard first, then it films the shots you signed off.
Add sound to video
Effects, music and a voice-over for any film, with a mix you can still change.
FootstepsEngineVoice
Documents
Briefs, plans and copy that open full screen to read and edit, then download.
Summer launch plan
Links
Paste a page, a post or a video. It keeps the text and the pictures as a card.
rooftop-cinema.es/summer
Open-air season
Open-air seasonBanners and formats
Banner Creator and Reformat turn one design into every size a channel needs.
Voice and sound
A voice-over or a sound effect from a line of text, ready to drop onto a film.
0:12“Squeeze the day. ZESTA.”
An image editor on every picture
Edit, replace, recolour, relight, change the camera angle, remove, extend, add text, translate and upscale. Each change arrives as a take you can compare before you keep it.
ChangeEditReplaceRecolorRelightCamera angleFinishTranslateFormatsUpscaleChange anything. Keep every version.
Each card keeps its earlier versions, so you can flip back to the one you liked. The + on a card suggests the next step, from turning a picture into a film to saving it as a reference for the next project.
Versions on every card, one click to go back.
Variations fan out into a group of cards.
Its own model and settings per card: size, length, quality.
Connect cards to pass a picture, a product or a voice along.
Work on it together. In the same session, at the same time.
Bring the people who need to see the work into the room where it’s made, instead of sending screenshots around.
See who’s here
Faces at the top, named cursors on the board. Click a face to follow what that person is looking at.
Invite and choose roles
Add people by email. Each one can view, edit, or also work with Firsty. You decide who talks to the agent.
Mark it up
Circle, point, draw or leave a sticky note on the board. A tick or a thumbs-up becomes a reaction everyone sees.
Share and present
Send a read-only link anyone can open without signing in, or present the board card by card.
It already knows your brand. And everything around it.
Your Brand DNA goes into every answer unless you switch it off for a session. Products and references come in with @ and files with the + menu. A competitor’s post or a rising trend can start a new session straight from its own page.
Brand DNA shapes the words, the look and the choices.
Products and references keep the real can and the same face.
Several brands? It asks which one when the work carries a brand.
I already know ZESTA
I use it in every answer, so you never explain the brand twice.
Brand DNA62 facts
Products
4 products
References
3 people, 4 places
CompetitorsVOLTHOPLAKOMBU4 brands
4 products
References3 people, 4 places
CompetitorsVOLTHOPLAKOMBU4 brands
Ready-made ways of working. Ask in plain words, it follows the recipe.
Firsty brings tried routines for the jobs marketing teams repeat. You don’t pick them from a menu: describe the job and it uses the right one.
Creative direction
When the brief is open, it asks up to three questions, offers two or three distinct directions, then reviews its own render against your choice before you see it.
A campaign on a board
The brief, key visual, formats, copy and film laid out as connected cards you can check and run again.
Ads in every size
One idea, every channel format, checked by eye and handed over in one download.
Animated banners
Banners that move in your brand’s own rhythm, as MP4, GIF or HTML5.
A short brand film
Shots, a voice-over, captions and music, put together into one finished film.
Shorts from a long video
Several 9:16 cuts with a hook and captions from a long video or a YouTube link.
A new client in one sentence
For agencies: a workspace, Brand DNA from the website, competitors, trends and a first brief.
A capable agent, with good habits.
Firsty runs on Claude Code, the AI that engineers trust to do real work: it reads your files, plans the steps and uses tools to finish the job. DFIRST adds what marketing needs around it.
It learns how your team likes it
Give a thumbs-up or a thumbs-down with one sentence. It becomes a lesson for the whole team, and you can review or forget it in Agent memory.
You can steer at any moment
Type while it works to interrupt, queue your next request, or stop the run. Undo takes back a whole multi-step build in one go.
It asks before it spends
A long film or a big batch shows its estimate first. Nothing runs until you allow it, and a session has a spending cap your company sets.
From one request to a launch on the board.
The ZESTA summer launch from the scene above, step by step.
- Plan and make ZESTA’s summer launch…MayaZESTA Tangerine
You ask
“Plan and make ZESTA’s summer launch: a key visual, a bus-stop poster and a 6-second film.” With @Maya and @ZESTA Tangerine.
- DecisionWhich idea should lead?1Sea swims at seven2City heat, on the court3Golden hour at the corner shop
You choose
Firsty offers three ideas. You pick “City heat, on the court” and it builds the board around it.
You get
A brief, a key visual, the poster and the film on one board, ready to change, share with the team or download.
Good to know.
Short answers to what people ask before their first session.
Do I have to set up my brand first?
No. You can start with a task right away. With Brand DNA in place, the first answer already sounds and looks like your brand, which is why most teams add their website early.
Does Firsty publish anything on its own?
No. The work stays on the board until you download, share or send it. When Firsty would write to a connected app, it asks you to confirm first.
Can my team work in the same session?
Yes. Invite people by email and choose whether each person can view, edit or also work with Firsty. Everyone sees the same board live, with names on the cursors.
How do I keep spending under control?
Large jobs show their estimate and wait for your Allow. Each message and each session also has a spending limit your company can set.
Can I stop it or change my mind mid-way?
Yes. Press Esc or Stop at any time, or simply type: your new message interrupts the run, or queues up for when it finishes.
Does it work on a phone?
Yes, in the browser, in portrait and landscape. You can follow the board, answer Firsty’s questions and add work from your phone.
Works with the rest of the workspace.
Every module feeds the others, so what one learns, the next one uses.
Bring a real task. See it made.
Start with the next thing on your list: a launch, a week of posts, a poster for Monday. DFIRST opens to people on the waitlist first.
